Marketing Manager, AI and Lifecycle

Rove Concepts

Anywhere in the Worldकरारटाढाबाट

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Headquarters: Vancouver URL: https://www.roveconcepts.com/ Company: Rove Next, by Rove Concepts Location: Remote
Open across the Americas and Europe
Hours: Full-time overlap with Pacific or Eastern time
This is a requirement, not a preference
Type: Independent contractor, full time Apply: [[email protected]] About the role Rove Next is a new premium line from Rove Concepts, a Vancouver-based modern furniture brand selling direct to consumer across Canada and the US
Rove Next launches with improved versions of our best-selling pieces, and it needs its own marketing built from the ground up
That's this role
You'll own how Rove Next reaches customers and keeps them, starting with email and lifecycle
The goal is a marketing function that scales through AI and systems rather than through headcount, and the advantage here is that you're building it clean rather than inheriting one
This is not a coordination role
We need someone who takes a problem and builds the answer, and who catches things before they reach leadership
Scope Initially focused on Rove Next, with room to expand across the Rove Concepts group as the brand grows
What you'll own Email and lifecycle as our primary owned channel
Campaign calendar, flows, segmentation, deliverability, list health
We run on Klaviyo
Quality control on everything that ships
Copy, creative, link destinations, offers, regional versions
If something goes out wrong, it was yours to catch
Building AI into the daily work
Not proposing it, shipping it
Working alongside our lifecycle and email team, our designers, and our external ads partner to keep the calendar moving
Translating results into plain business language
What we spent, what we made, what we'd do differently
Must-haves Five or more years in ecommerce or DTC marketing with real ownership of email and lifecycle
Klaviyo or a comparable ESP
Evidence that you build with AI yourself rather than assigning it
When you hit a wall, your instinct should be to build through it, not to raise a ticket and wait
Fluent, native-level English, written and spoken
This one is non-negotiable
You will be writing copy that goes out to our customers under our name, so we need someone who can hear the difference between a line that sounds premium and one that sounds like a discount retailer
A strong eye
You can look at an asset and tell whether the destination matches the promise, whether the tone is right, and whether the offer math actually adds up
Comfortable being told when something isn't landing, and comfortable telling us the same
Nice to have Furniture, home, or another considered-purchase category with a long buying cycle
Shopify, GA4 and Meta Ads familiarity
Experience holding a team to brand guidelines
What success looks like Flow revenue grows as a share of total email revenue
Work stops reaching leadership with errors in it
AI is doing measurable work inside the function within 90 days, rather than sitting in a proposal
Compensation $3,500 to $4,500 USD per month depending on experience
Independent contractor

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Sales and Marketing

english_language

marketing