Amazon Brand Development & Launch Manager

Responsibilities

• Lead the end-to-end Amazon product development process : from market research and validation to launch and post-launch optimization
• Develop and execute standardized, scalable launch SOPs
• Own Amazon launch strategy , including listing creation, PPC, pricing, inventory, and reviews
• Collaborate closely with product development, creatives, and operations teams to bring products to market effectively
• Oversee the creation of SEO-optimized, conversion-focused product listings using keyword research and competitor analysis
• Launch products with a clear focus on early momentum: sales velocity, review generation, and keyword ranking
• Utilize tools like Helium 10, Keepa, Data Dive, and others to support data-driven decision-making throughout the lifecycle
• Monitor products performance daily, making agile adjustments to improve KPIs
• Strategize and implement initial PPC campaigns , budget allocation, and ASIN targeting to gain visibility fast
• Plan inventory based on launch timelines, velocity estimates, and restock strategies
• Conduct detailed post-launch analysis to extract insights and apply them to future launches
• Identify and mitigate launch-related risks (e.g., hijackers, suppression, stockouts)
• Support and mentor internal team members on launch best practices and innovation
• What Were Looking For 4+ years of Amazon experience , ideally in the US marketplace with a focus on Product launches and Brand development, ideally in the Health and Personal care or Beauty niche
• Strong Brand Management skills
• Proven success in bringing new products from concept to profitability
• Deep understanding of Amazon visuals, SEO , keyword ranking, and listing optimization
• Expertise in tools like Helium 10, Keepa, Data Dive, Jungle Scout , etc
• Strong project management and cross-functional collaboration skills
• Analytical mindset with the ability to turn data into action
• Excellent written and verbal communication skills
• Comfortable in a fast-paced, results-driven environment
• Strategic thinker with an entrepreneurial mindset and high ownership
• Key Performance Indicators (KPIs) Speed from concept to launch (goal: 1-3 months per product)
• Sales velocity and keyword ranking achieved in first 30-60 days post-launch
• Number of successful launches
• Initial review generation and conversion rate performance
• Ongoing sales growth and performance improvements of existing products
• Inventory accuracy and stock availability during launches
• What We Offer Flexible Working Hours We care about results, not your 9 to 5
• Remote-First Culture Work from wherever you feel most productive
• Startup Energy Fast-paced, collaborative, and full of opportunities to grow
• Paid Time Off Because rest fuels innovation
• Mentorship From a Visionary Leader Learn directly from a founder whos built and scaled businesses across Europe with a track record of turning bold ideas into reality
• Real Impact Your work wont sit in a backlog; it goes live, gets noticed, and makes a difference
• Originally posted on Himalayas