Senior Marketing Manager

ReWorks Solutions

South Africaपूर्णकालिकरिमोटआवेदन की अंतिम तिथि 24 नव॰ 2026

भूमिका के बारे में

Job Title: Senior Marketing Manager Location: South Africa Job Type: Full-Time, Remote Working Hours: US Hours (9am-5pm EST) Salary: South African Rand (ZAR) We are looking for a highly experienced Senior Marketing Manager to take full ownership of a growing company’s marketing strategy, brand positioning, digital presence and lead-generation activities. This is a senior, hands-on marketing leadership role for someone who can develop the strategy and lead its execution from beginning to end. You will be responsible for strengthening the brand, improving search visibility, generating high-quality leads and developing sustainable referral and partnership channels.

This is not a social media coordinator or content-posting position. We are looking for a commercially minded marketing professional who understands how SEO, paid advertising, content, social media, brand strategy, campaigns and website performance work together to generate measurable business results. You will have the autonomy to outsource specialist work such as graphic design, web development, copywriting or motion graphics when required, while remaining accountable for the overall strategy, quality and results.

Responsibilities

Marketing Strategy & Leadership Develop and own the company’s overall marketing and brand strategy
Translate business objectives into clear marketing priorities, campaigns and measurable targets
Create and execute an integrated marketing plan across digital, referral and brand-development channels
Manage campaigns from initial concept through execution, measurement and optimisation
Advise senior leadership on market positioning, growth opportunities and marketing priorities
Build and develop the marketing function as the company grows
Identify when additional specialist support, agencies or contractors are required
Brand Strategy Strengthen and consistently manage the company’s brand across all platforms
Develop clear and compelling messaging for clients, families, referral partners and other key stakeholders
Ensure all marketing materials reflect a professional, credible and consistent brand
Oversee external designers, copywriters and creative specialists where required
Maintain high standards across all marketing output
SEO, Website & Digital Performance Develop and execute an SEO strategy to improve search visibility, rankings and organic traffic
Conduct keyword, competitor and market research
Improve website content, structure, user experience and conversion performance
Monitor website traffic, user behaviour, lead sources and conversion data
Identify opportunities to improve website performance and lead conversion
Coordinate website improvements with external developers or specialists
Ensure digital activity is focused on meaningful business outcomes and lead generation
Paid Advertising & Lead Generation Plan, manage and optimise Google Ads and other relevant paid advertising campaigns
Develop campaigns focused on generating high-quality, relevant leads
Monitor campaign performance, budgets, conversion rates and cost per lead
Test and optimise messaging, audiences, landing pages and campaign strategies
Analyse results and make data-driven recommendations
Provide clear reporting on performance, challenges, opportunities and recommended adjustments
Content, Social Media & Campaigns Develop a content and social media strategy aligned with broader commercial objectives
Oversee the creation of website content, social media content, campaigns and marketing materials
Ensure content is relevant, accurate, engaging and appropriate for a professional healthcare environment
Build brand awareness, engagement and trust across relevant platforms
Manage marketing and campaign calendars and ensure consistent execution
Ensure content supports lead generation and business growth rather than simply focusing on engagement metrics
Referral & Partnership Marketing Develop strategies to strengthen professional referral relationships
Identify opportunities to generate leads through partnerships, professional networks and community relationships
Develop campaigns and marketing materials that support referral growth
Track referral sources and determine which activities generate the strongest results
Develop sustainable relationship-based lead-generation channels

Requirements

Must-Have Significant experience in a senior marketing, marketing management or brand strategy role
Demonstrated experience developing and executing an end-to-end marketing strategy
Strong practical knowledge of SEO, Google Ads, social media, digital campaigns, websites and lead generation
Proven track record of generating measurable leads and improving digital marketing performance
Strong analytical skills with the ability to interpret marketing data and use it to drive decisions
Experience managing external agencies, designers, developers, copywriters or other specialist providers
Strong understanding of the US market and US consumer behaviour
Excellent written communication skills
Strong strategic thinking, organisation and project management skills
Ability to work independently and take complete ownership of marketing delivery
A portfolio or clear evidence of successful campaigns and measurable marketing outcomes will be required
Highly Advantageous Experience within healthcare, home care, behavioural health, ABA or another regulated service environment
Experience marketing services to US-based audiences
Familiarity with healthcare referral networks and relationship-based lead generation
Experience building, restructuring or scaling an in-house marketing function
Experience working with service-based businesses where lead generation and conversion are key performance indicators
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