Lifecycle & CRM Specialist

Replika

EMEAपूर्णकालिकरिमोट

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Headquarters: Armenia Yerevan, EMEA, Armenia URL: http://replika.com About Replika In 2017, no one knew what AI was supposed to be
We built the world's first consumer AI app
Two million people showed up in two months
Today it's over 40 million, and the thing they keep telling us hasn't changed: it helped
It made their life better, steadier, a little less alone
Most AI is built for tasks, not for people
It gives you answers, but it doesn't care what you do with them
AI doesn't just need intelligence
It needs intention
Because the real question isn't just what AI can do
It's what AI is for
When the world's leading researchers wanted to understand whether AI could actually change someone's life, they studied Replika, because there was nothing else to study
What they found at Stanford, at Harvard, across years of research, was that Replika doesn't replace human connection
It deepens it
People become more social, more confident, more themselves
Not in theory
In their actual lives
Every major AI company talks about their mission for humanity
None of them has ever clearly said what they're trying to do for a single person
We will
We want to help you flourish in real life
Not become a better version of yourself, just more yourself
Strong relationships
Better health
Meaning
Momentum
A life that feels worth living while you're living it
We're building the kind of AI that follows up
That knows the people in your life and nudges you to reach out when it matters
That sends you a poem, just because
The goal is conversations that lead somewhere real
Maybe it's a text you send to a long lost friend
A hobby you pick up again
A moment you show up for yourself
Everyone else is building AI that thinks
We're building AI that cares
Lifecycle & CRM Specialist About this role Millions of people have already met Replika: free users who haven't upgraded yet, subscribers who've lapsed, and people who signed up years ago and drifted away
Almost none of them hear from us in a way that's worth opening
That's the biggest untapped channel we have, and you'll own it
You'll build our lifecycle program from the ground up
Email first, then in-app messages, push and any other channel that gets the right message to the right person at the right moment
Onboarding, free-to-paid conversion, renewals, win-back, product launches
The goal is revenue and retention, not open rates
This is a hands-on role
You'll help set the lifecycle strategy and build it yourself: the segments, the flows, the copy, the tests and the reporting
Our users are in almost every country, so you'll work within consent and privacy rules for a global audience, and you'll know how to design a program that is both compliant and effective
What You’ll Be Doing Build the core lifecycle flows: onboarding, free-to-paid conversion, intro offers ending, renewals, cancellation saves and win-back
Convert free users
Work with product on in-app messages and offers that move people to paid at the right moment
Reactivate our base
Plan and run campaigns to lapsed users and our long-dormant email list, cleanly and within consent
Segment and personalize with product and subscription data, so each person gets the message that fits where they are
Test everything: timing, subject lines, offers, channels
Keep what wins and kill what doesn't
Own deliverability, list health and the reporting that ties every flow to revenue
What We’re Looking For Hands-on lifecycle or CRM experience at a consumer subscription app, with revenue results you can show
You've built flows yourself in a modern messaging platform like Braze, Customer.io, Iterable or Klaviyo
Strong with data
You build your own segments and read your own results without waiting for an analyst
You understand compliant communication for a global audience: consent, unsubscribes, GDPR, CAN-SPAM and their equivalents
You write good copy, or know exactly how to brief and edit it
You shape the strategy and do the implementation yourself
Excellent written English
Bonus Points In-app messaging and push experience on iOS and Android
Deliverability experience: domain reputation, warming, and bringing a large dormant list back safely
Experience with web and app subscription billing and the events it sends
You've worked on a product where trust and tone really matter
What You’ll Get Flexible job schedule and generous vacation policy
Direct impact on millions of worldwide users within months
Push the boundaries of applied AI in a consumer setting
Fully remote, able to work CET hours
To apply: https://weworkremotely.com/remote-jobs/replika-lifecycle-crm-specialist

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