Senior Consultant, Digital Experience Optimization

Ready to Make Your Mark? As a Senior Consultant at BlastX, you help clients solve the challenges that stand between customer insight and a better digital experience. You combine the strategic judgment to uncover friction, prioritize opportunities, and design an experimentation roadmap with the hands-on development skills to build, launch, troubleshoot, and measure sophisticated A/B tests and personalization campaigns.

In this client-facing role, you own optimization from discovery through activation: interpreting quantitative and qualitative insights, shaping test hypotheses, developing experiences with modern web technologies, ensuring technical quality, and translating results into actionable recommendations. You activate audiences, behavioral signals, and MarTech investments to deliver relevant customer experiences and measurable business outcomes. You have an opportunity to Make Your Mark every day on our clients, teammates, company, industry, and community.

Primary

Partner directly with client stakeholders to understand business objectives, diagnose digital experience challenges, and advise on optimization and personalization strategy. Analyze web analytics, conversion funnels, customer feedback, heatmaps, session recordings, and user research to identify friction and prioritize high-impact opportunities. Develop test hypotheses, experimentation roadmaps, audience strategies, success metrics, and measurement plans grounded in client goals.

Personally design, code, configure, and launch A/B/n, multivariate, multi-page, and personalization experiences using JavaScript, HTML5, CSS3, and leading optimization platforms. Own technical implementation and troubleshooting of client-side experiments, including targeting, audience activation, integrations, and cross-browser/device quality assurance. Work with client developers and cross-functional consultants to implement complex experiences across responsive websites, single-page applications, and mobile environments.

Interpret experiment results using sound statistical principles; communicate findings, limitations, and next-step recommendations to technical and non-technical stakeholders. Translate research and test ideas into clear

, wireframes or mockups as needed, and practical execution plans. Apply audience and behavioral data, including CDP-enabled segments where available, to deliver relevant personalized experiences and measure their impact. Lead client working sessions, present recommendations, train client teams, and strengthen ongoing partnerships through reliable delivery and consultative guidance.

Identify opportunities to improve experimentation processes, technical quality, program maturity, and the return on clients’ MarTech investments. Stay current with emerging optimization platforms, privacy requirements, AI/ML capabilities, and modern development practices; contribute to team learning and client growth. Desired Knowledge, Skills, & Qualifications 6+ years of relevant experience in digital experience optimization, experimentation, front-end development, or consulting, with demonstrated ownership of both strategy and execution.

Deep hands-on experience building and troubleshooting A/B tests and personalization campaigns in Adobe Target (strongly preferred); Optimizely or comparable platforms also valuable. Advanced proficiency in vanilla JavaScript, HTML5, CSS3, DOM manipulation, and jQuery; ability to write production-quality code independently. Amplitude experience is highly desirable.

Experience with React or other single-page application frameworks strongly preferred; familiarity with server-side testing is a plus. Proven ability to turn customer and behavioral insights into test hypotheses, prioritization, experimentation plans, and measurable optimization outcomes. Experience with conversion rate optimization, audience segmentation, personalization, and A/B/n or multivariate experimentation methodologies.

Comfort interpreting web analytics, qualitative research, and statistical test results to make sound recommendations. Experience with cross-device and cross-browser QA, debugging, privacy constraints, and performance considerations. Ability to communicate technical concepts and business implications clearly to client stakeholders and collaborate with designers, analysts, and developers.

Experience using customer data platforms for audience activation, mobile experimentation, and Adobe Target/Optimizely certifications are advantageous. Ability to manage multiple client engagements, work independently, and deliver high-quality solutions in a fast-paced consulting environment. Bachelor’s degree in a relevant discipline preferred; equivalent practical experience welcomed.

To Be Successful Success in this role requires curiosity about customer behavior, rigorous technical craftsmanship, and the confidence to guide clients from problem definition to measurable results. Balances big-picture strategic thinking with close attention to implementation details. Owns outcomes end to end rather than handing off strategy or development to someone else.

Approaches ambiguous client challenges with analytical rigor, creativity, and practical problem-solving. Builds trusted relationships through clear communication, collaboration, accountability, and responsiveness. Explains complex technical and statistical concepts in accessible, business-relevant terms.

Learns continuously, welcomes feedback, and helps teammates grow. Demonstrates a Make Your Mark mindset through thoughtful, customized solutions and consistently high-quality delivery. This is a full-time remote opportunity.

Travel up to 5% for business purposes, determined by client requests or industry events. Who We Are BlastX Consulting provides strategic, digital experience advice and implementation services to help brands drive deeper customer relationships using data-driven insights to optimize the digital experience. Over the past 25 years we hav