Sales Activation Manager

Responsibilities

• Sales Enablement & Support Develop, create, and maintain sales collateral including presentations, decks, case studies, and proposal templates Design and deliver sales training programs on product knowledge, selling methodologies, and competitive positioning Create and manage sales playbooks, process documentation, and best practice guides Provide ongoing coaching and support to sales teams on deal strategy and customer engagement Build and maintain a centralized library of sales resources and content management system Identify skills gaps and develop targeted coaching plans to improve sales effectiveness Field Marketing & Campaign Execution Plan and execute go-to-market strategies for assigned regions, territories, or product lines Develop and manage regional marketing campaigns that support sales team objectives and pipeline targets Coordinate field events, customer meetings, and promotional activities that drive revenue Manage territory-specific marketing materials and ensure brand consistency across all channels Work with sales teams to identify market opportunities and develop localized activation strategies Oversee point-of-sale materials, promotional assets, and marketing collateral distribution Strategy & Planning Analyze market trends, competitive landscape, and customer insights to inform activation strategies Develop annual activation plans aligned with corporate revenue goals and sales forecasts Create detailed metrics and KPIs to measure campaign effectiveness and enablement ROI Conduct win/loss analysis to identify enablement gaps and optimization opportunities Collaborate with Product Marketing and Sales Leadership on messaging and positioning Analytics & Reporting Track and report on sales enablement initiatives, campaign performance, and business impact Monitor sales team adoption of tools, content, and training programs Analyze sales performance data to identify trends and inform strategy adjustments Prepare dashboards and reports for sales leadership on key metrics and program effectiveness Gather feedback from sales teams and implement continuous improvements Required Qualifications Bachelor's degree in Marketing, Business, Communications, or related field 10+ years of experience in sales support, sales enablement, field marketing, or account management Proven track record of developing and executing successful sales campaigns or enablement programs Strong knowledge of sales processes, sales tools (Salesforce), sales enablement platforms (Highspot, Seismic), and B2B selling methodologies Excellent project management skills with ability to manage multiple initiatives simultaneously Outstanding written and verbal communication skills AI forward and experience building agents and skills in various models Ability to build strong relationships across sales and marketing teams Data-driven mindset with ability to analyze metrics and draw actionable insights Preferred Qualifications B2B Cybersecurity background Familiarity with sales enablement platforms (Highspot, Seismic, Showpad, etc.) or LMS platforms Experience with CRM systems (Salesforce, HubSpot, Pipedrive) Content creation or design experience Experience managing cross-functional teams Sales or customer-facing background Belonging & Inclusion
• Bitsight is proud to be an equal opportunity employer
• This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability
• Culture
• We put our people first
• Bitsight offers best in class

benefits

• We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs
• Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills
• Open-minded
• If you got to this point, we hope you’re feeling excited about the

job description