Lifecycle & CRM Specialist
Replika
EMEAFull timeRemote
About the role
- Headquarters: Armenia Yerevan, EMEA, Armenia URL: http://replika.com About Replika In 2017, no one knew what AI was supposed to be
- We built the world's first consumer AI app
- Two million people showed up in two months
- Today it's over 40 million, and the thing they keep telling us hasn't changed: it helped
- It made their life better, steadier, a little less alone
- Most AI is built for tasks, not for people
- It gives you answers, but it doesn't care what you do with them
- AI doesn't just need intelligence
- It needs intention
- Because the real question isn't just what AI can do
- It's what AI is for
- When the world's leading researchers wanted to understand whether AI could actually change someone's life, they studied Replika, because there was nothing else to study
- What they found at Stanford, at Harvard, across years of research, was that Replika doesn't replace human connection
- It deepens it
- People become more social, more confident, more themselves
- Not in theory
- In their actual lives
- Every major AI company talks about their mission for humanity
- None of them has ever clearly said what they're trying to do for a single person
- We will
- We want to help you flourish in real life
- Not become a better version of yourself, just more yourself
- Strong relationships
- Better health
- Meaning
- Momentum
- A life that feels worth living while you're living it
- We're building the kind of AI that follows up
- That knows the people in your life and nudges you to reach out when it matters
- That sends you a poem, just because
- The goal is conversations that lead somewhere real
- Maybe it's a text you send to a long lost friend
- A hobby you pick up again
- A moment you show up for yourself
- Everyone else is building AI that thinks
- We're building AI that cares
- Lifecycle & CRM Specialist About this role Millions of people have already met Replika: free users who haven't upgraded yet, subscribers who've lapsed, and people who signed up years ago and drifted away
- Almost none of them hear from us in a way that's worth opening
- That's the biggest untapped channel we have, and you'll own it
- You'll build our lifecycle program from the ground up
- Email first, then in-app messages, push and any other channel that gets the right message to the right person at the right moment
- Onboarding, free-to-paid conversion, renewals, win-back, product launches
- The goal is revenue and retention, not open rates
- This is a hands-on role
- You'll help set the lifecycle strategy and build it yourself: the segments, the flows, the copy, the tests and the reporting
- Our users are in almost every country, so you'll work within consent and privacy rules for a global audience, and you'll know how to design a program that is both compliant and effective
- What You’ll Be Doing Build the core lifecycle flows: onboarding, free-to-paid conversion, intro offers ending, renewals, cancellation saves and win-back
- Convert free users
- Work with product on in-app messages and offers that move people to paid at the right moment
- Reactivate our base
- Plan and run campaigns to lapsed users and our long-dormant email list, cleanly and within consent
- Segment and personalize with product and subscription data, so each person gets the message that fits where they are
- Test everything: timing, subject lines, offers, channels
- Keep what wins and kill what doesn't
- Own deliverability, list health and the reporting that ties every flow to revenue
- What We’re Looking For Hands-on lifecycle or CRM experience at a consumer subscription app, with revenue results you can show
- You've built flows yourself in a modern messaging platform like Braze, Customer.io, Iterable or Klaviyo
- Strong with data
- You build your own segments and read your own results without waiting for an analyst
- You understand compliant communication for a global audience: consent, unsubscribes, GDPR, CAN-SPAM and their equivalents
- You write good copy, or know exactly how to brief and edit it
- You shape the strategy and do the implementation yourself
- Excellent written English
- Bonus Points In-app messaging and push experience on iOS and Android
- Deliverability experience: domain reputation, warming, and bringing a large dormant list back safely
- Experience with web and app subscription billing and the events it sends
- You've worked on a product where trust and tone really matter
- What You’ll Get Flexible job schedule and generous vacation policy
- Direct impact on millions of worldwide users within months
- Push the boundaries of applied AI in a consumer setting
- Fully remote, able to work CET hours
- To apply: https://weworkremotely.com/remote-jobs/replika-lifecycle-crm-specialist
Required skills
Customer Support
react
english_language