Brand Design Manager
Replika
EMEAFull timeRemote
About the role
- Headquarters: Armenia Yerevan, EMEA, Armenia URL: http://replika.com About Replika Replika is an AI companion loved by 35M+ users around the world
- We’re redefining what it means to connect with technology – emotionally, intelligently, and personally
- From mobile to VR, we’re building an experience that feels less like software and more like someone who gets you
- We’re scaling fast and taking on bold challenges to become the most human AI on the planet
- About the role Brand Design Manager We’re building a brand-new product from scratch, and we need someone to design what it actually is — not the buttons, the product
- This is a conceptual role: you invent the functions, the moments, the way the whole thing works and feels, from a blank page
- You’re not polishing UI
- You’re deciding what the product does and why it matters in someone’s life
- Move fast, ship working concepts, learn, and go again
- We care less about a perfect pixel and more about ideas nobody else would have had
- What You’ll Be Doing Design the product itself, not just the interface — the functions, the experience, the way it works, invented from a blank page
- Turn our AI and technical capabilities into functions that actually change someone’s day — their outlook, perspective, productivity, or the experiences they have
- Bring the ideas
- Unique concepts, new mechanics, things that don’t exist yet
- This role lives or dies on originality
- Ship working concepts fast
- A rough thing people can feel beats a beautiful deck describing it
- Prototype, test, learn, repeat
- Hold the “one of a kind” bar — reject the obvious, the derivative, the good-enough, and push for the version only this product could be
- Work directly with product, engineering, and the founders to take a concept from idea to something real in the product
- What We’re Looking For A concept-first designer
- You design what a product does and how it feels, not just how it looks
- You’ve invented product experiences, not just executed someone else’s spec
- Genuinely original ideas
- You can point to things you’ve made that were new — concepts other people hadn’t thought of, that actually worked
- A deep sense for great products
- You know what makes something amazing and one of a kind versus competent and forgettable, and you can say exactly why
- You turn capability into meaning
- Handed a raw technical ability — say, a new AI capability — you can see the function it should become, the one that improves a user’s life
- A bias for speed
- You ship working concepts fast and learn from them
- You don’t disappear for weeks to perfect a pixel
- Comfortable at ground zero
- Blank page, no patterns, no spec — that’s where you do your best work
- Hands-on and self-directed
- You bring the ideas and drive them
- Nobody’s hovering
- Bonus Points Experience with AI, conversational, or emotionally engaging products — turning novel technology into human experiences
- You’ve taken a product concept from nothing to something people actually used and loved
- A body of work that shows range and originality — concepts, prototypes, products — not just screens
- You prototype in whatever gets the idea across fastest: Figma, motion, code, paper, Keynote, whatever works
- You already use AI tools to explore ideas and move faster
- What You’ll Get Competitive compensation
- Flexible job schedule and generous vacation policy
- Unlimited access to the latest AI coding assistants
- No corporate bs
- Direct impact on millions of worldwide users within months
- Push the boundaries of applied AI in a consumer setting
- Fully remote
- To apply: https://weworkremotely.com/remote-jobs/replika-brand-design-manager
Required skills
Design